Saturday, December 06, 2008

DVD Rulz

Flicking through today's Weekend Australian Magazine MB was struck by the many advertisements for DVDs, 9 large adverts in total, compared to 4 adverts for books. She then read in the The Australian Review that Aussies are bigger consumers of DVDs than Americans & Brits (Michael Bodey "DVD Letterbox"). MB thinks she knows at least one of the major reasons why this is so, both free to air and pay TV push so many damn ads on us the viewing public that we now prefer to watch our favourite series on DVD.
I noticed on free to air TV in the UK that ads were infrequent and limited to 2 or perhaps 3 ads per ad break, I found out the reason for this some time later when I was looking at the BBC website, TV licensing. Every TV in the UK must be licensed with the annual cost per TV being £139.50 per annum. This funds the great tv programming being produced in the UK.
There is also some wonderful TV being produced in Australia, albeit on a much smaller scale, mostly by the ABC. I notice Channel Nine's latest local offering is "The Waiting Room" a reality series made in a hospital waiting room. The think tank must've been working overtime to dream that one up. To give them credit though they did produce Underbelly which was sensational, all the better too as a lot of unknown talent starred, giving the series a really fresh appeal. Due to the aforementioned advertising down your throat issue, the MB family only watched Underbelly on DVD and is looking forward to the next series - on DVD of course!
Even good ol' SBS is running advertising during programs which is such a dreadful shame. It won't be long before someone puts a subscription only ad-free channel on air, MB for one would happily pay a couple of bucks a week for the privilege of not having to endure inane advertising during her TV viewing.

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