If one spends $20,000 at Coles, KMart, Target and related merchants, within a 3 year period, one will be able to redeem with the points earned, 8000, for a Tefal 2 slice toaster using Flybuys points*. The toaster is probably worth around $40.00.
When MB first joined Flybuys in the early nineties the points per spend were much more reasonable but even then she could never amass enough points to redeem free air travel, which was used to market the program.
Every two to three years she was able to accrue enough points (11,000) for 12 x movie vouchers, but since the reduction to 2 points earned per $5.00 spend this is now impossible.
With points expiring after 3 years, it's well nigh impossible for MB to even reach 6,000 points, so she has taken the decision to cash in what she can (2 x $20 vouchers) and drop out of the program.
Flybuys is obviously a fantastic data collection tool for Coles but MB for one is no longer going to have her shopping habits logged for little or no recompense.
*Flybuys hot rewards August 2009
1 comment:
Points stress! I've given up most points programs as the amount of time and effort to manage them is ridiculous for the measly rewards offered.
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